2026 World Cup Could Bring Over $1 Billion in Economic Activity to California

The 2026 FIFA World Cup is projected to bring more than $1 billion in economic activity to California, based on impact reports from the Bay Area Host Committee and its organizer the Fédération Internationale de Football Association.

The Bay Area committee is a nonprofit dedicated to bringing high-profile events to the Bay Area. In a June press release, it projected the World Cup, along with the NBA All-Star game—set for Chase Center in San Francisco in 2025—and Super Bowl LX, to be played at Levi’s Stadium in Santa Clara in 2026, will bring in a combined $1.4 billion in revenue to the area.

FIFA’s six Bay Area games will specifically generate up to an estimated $630 million between San Francisco, Santa Clara, and all other Bay Area counties, according to the committee.

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