Leftist viewers deal MSNBC, CNN a ‘Trump slump’ ratings crash — here’s why

Following President-elect Donald Trump’s decisive victory on Nov. 5, media observers expected the cable news networks to reap a “Trump Bump” ratings boost similar to what they enjoyed in 2016 after his improbable win over Hillary Clinton. 

But this time around, we’ve seen the opposite result: The Donald Drain. 

At MSNBC, the home of the most unhinged commentary and analysis we’ve ever seen in the history of television — and that’s saying something — more than half its audience, 53%, is no longer tuning in, compared to October’s ratings. 

“The Rachel Maddow Show,” for example, easily MSNBC’s top-rated program though it only airs once a week, drew just 1.3 million viewers on Nov. 10, five days after the election — a drop of 1 million viewers from the month before. 

In the key 25-54 demographic that advertisers most covet, Maddow’s number marked the smallest audience her show has seen since April 2022. 

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