McDonald’s Becomes Latest Big Company to Walk Back DEI Measures

McDonald’s announced Monday that it will be scaling back some of its diversity, equity, and inclusion measures in the wake of the Supreme Court’s decision to ban race-based college admissions policies and amid a growing conservative push to restrict the progressive corporate initiatives.

The Golden Arches made its decision to end certain DEI programs after a year-long civil rights audit prompted by the Supreme Court ruling, executives said in an internal note that the company made public.

The initiatives McDonald’s is walking back include its DEI pledge for suppliers and demographic-based representational goals. McDonald’s is also changing how it refers to its diversity team and is pausing its external surveys to focus on internal improvements.

“We are also excited to introduce a new concept: the power of OUR ‘Golden Rule’ – treating everyone with dignity, fairness and respect, always. For the last several months, a small team has been working on refining our language to better capture McDonald’s commitment to inclusion,” the statement reads.

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McDonald’s by Jurij Kenda is licensed under Unsplash unsplash.com

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