Meta lures TikTok creators with $5K bonuses, content deals, free verification

Meta is luring TikTok creators over to its platforms with the promise of cash bonuses, content deals, and support to grow their communities. The company announced on Tuesday that eligible TikTok creators will be able to earn “up to” $5,000 in bonuses over three months for posting Reels on Facebook and Instagram.

These creators will also get access to the Facebook Content Monetization program, which allows creators to earn money for their videos, photos, and text posts on Facebook. Additionally, Meta will offer some TikTok creators content deals to help grow their audiences on Instagram and Facebook.

Some TikTok creators will also get a one-year trial of Meta Verified, which includes a verified badge, account support, and impersonation protection. (The company did not share the criteria for whose will receive access).

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