Netflix Raising Prices in U.S. Again, Including First Hike on Ad-Supported Tier

  • by:
  • Source: Variety
  • 01/23/2025
Netflix is increasing subscription prices in the U.S. and other markets — including the first hike on its ad-supported plan.

The streamer revealed the price increases along with its Q4 2024 earnings results Tuesday, when it announced its biggest-ever quarterly increase in subscribers with a gain of 18.9 million for the period.

Under the new pricing in the U.S., Netflix’s Standard plan without ads will rise by $2.50 — going from $15.49 to $17.99 per month. It’s been three years since Netflix upped the pricing of the Standard tier, which provides two simultaneous HD streams.

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