Southwest is sunsetting another beloved perk.
The airline on Tuesday said it will end its decades-old free bag check policy – another break from tradition as the company tries to ward off advances from activist investors.
Southwest’s latest major change follows a monthslong campaign from Elliott Investment Management, which took a stake in the airline last year, won five board seats and unsuccessfully fought to oust CEO Bob Jordan.
Last summer, the Dallas, Texas-based airline made a major capitulation when it ended its iconic pick-any-seat policy and implemented a standard assigned seating process.
Now, Southwest is hoping the bag fare will boost its revenues.
The news sent shares in the company soaring 11.9% premarket on Tuesday.
Customers in all but the top-tier class will have to pay to check their bags for tickets purchased starting May 28, according to a press release.
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Southwest Airlines will charge to check bags for first time — breaking longstanding tradition
- by: Taylor Herzlich
- 03.11.25
- Source:
NY Post
- 03/11/2025
blue and yellow airliner by Miguel Ángel Sanz is licensed under Unsplash unsplash.com
blue and yellow airliner by Miguel Ángel Sanz is licensed under Unsplash unsplash.com
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