Tesla sales plunge again as anti-Musk boycott shows staying power and rivals pounce on the weakness

Sales of Tesla electric cars fell sharply in the last three months as boycotts over Elon Musk’s political views continue to keep buyers away.

The 13% plunge in global sales over a year earlier suggests the damage to Tesla’s brand from Musk’s embrace of U.S. President Donald Trump and far-right European politicians is much deeper, widespread and lasting than some investors had expected. The figures reported by Tesla on Wednesday also signal that its quarterly earnings report due later this month could disappoint as rival electric-vehicle makers pounce on its weakness and steal market share. 

Sales fell to 384,122 in April through June, down from 443,956 in the same three months last year.

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